How do Product Entry Services Boost Efficiency for Online Stores
The emergence of e-commerce has changed the way people all over the world buy things. Today, whether you need to buy a pen or a car, you can buy everything online. Not only that, branded products are usually available on multiple websites. This creates a unique challenge for e-commerce platforms – how do you draw customers to your website.
The answer to this challenge lies in improving customer experience. From e-com giants to startups, everyone needs to focus on a few points such – better site search, easy access to product variants, displaying clear and quality photos of products and update the site with every possible detail a customer might look for. This is where data entry comes to play. However, it is not as simple as it sounds and if done right, it can immensely boost your business. Here is how.
What are Product Data Entry Services?
Data entry refers to handling the data of your product range and managing it on the website. Product data entry services include updating products SKUs, handling categorization, adjusting prices, managing stocks, creating product descriptions, handing product photographs etc.
These services can be performed in-house or can be outsourced. The latter is usually preferred. One of the main reasons for this is because it is cost effective. Companies offering
product data entry services for online store have teams of professionals with the expertise and experience required for this job. Since they usually work with multiple clients, their fees are usually much lesser than the salary you would have to pay to a full-time data entry professional.
Some of the other benefits of outsourcing product data entry services are:
Scalability
There will be certain times of the year such as the festival season and when you’re launching a new product range when you have a lot of product details to be updated. At other times, there might be very little data that needs to be processed. If you were to hire a full-time employee for this role, this would mean that there are times when they have no work to do and others when they are overworked. By outsourcing the task, you can scale up or scale down the amount of work to be done very easily.
Bulk Uploads
A skilled professional can uphold details of thousands of products at a time without errors. They can also help ensure that you do not display duplicates of any products. Each product will feature all the details that a potential customer would need to finalize a purchase. If you want to offer a discount on certain products, this can also be managed in such a way that you do not need to individually change the prices of each product.
Enhance Customer Experience through Product Mapping
Product data entry professionals are also responsible for the categorization of products on your website. Thus, they will ensure that all the products are categorized under the right headings. This makes it easy for your customers to see products of one type together. They can also create nested categories for your products. For example, if you’re selling furniture, your ‘chairs’ category could be further sub-divided into wooden chairs and upholstered chairs.
When it comes to shopping, the easier it is for a customer to find a product, the more likely they will be to buy it. Correct categorization makes searching for a particular product a lot easier. In addition, product data entry specialists can also make your site's search option more efficient by using appropriate tags for each product. This could include a number of things such as the product color, sizes, variants, prices etc.
Fine Tune Product Detailing to Increase Conversions
When selling a product online, your customer must rely on product photographs and descriptions to make a decision. Thus, these are two aspects of your website that must be handled with care. Data entry specialists have years of experience and understand how to present products in terms of photographs and descriptions. They will ensure that your customer sees clear, well-focused images of each product from multiple angles and is presented with all the necessary details about the product.
Better Time Management
Outsourcing product data services is akin to keeping your office open for longer or in some cases, even 24 x 7. For example, say your company is based in Sydney. 5.30 pm in Sydney is mid-day in India. Thus, if your team were to send the product details across by the end of their day, by the time they got back to the office the next day, the work could all be completed. This allows you to get a lot more work done in a day than if you were to have someone manage the data services in-house.
Easier Stock Management
Along with improving customer experience,
data entry professionals can make it easier for you to manage the backend of your website. This helps manage stock details and lets you know when a particular product becomes unavailable. They can also help structure information about order processing, invoicing, shipment tracking, etc.
About Intellect Outsource
Intellect Outsource offers a wide range of e-commerce solutions for your website. With an experience of almost a decade, they are excellent
product data entry experts for bigcommerce, magento, Xcart, yahoo, WooCommerce and Shopify, etc. for all worldwide leading online interfaces. The company has a team of experienced professionals who currently service some of the top e-commerce websites across 10 countries. Their list of comprehensive services includes product data entry, bulk uploads, back office support and virtual assistants, etc.
